Sell While Sailing™
A digital auction platform for premium seafood. We handle import, logistics, and buyer access — so producers can focus on quality. Auctions run in real time while product is in transit.
How SeaBid Works
From producer to buyer — with transparent auctions and full logistics support.
Product Listed
A producer or exporter lists their seafood on SeaBid — species, quantity, quality specs, certifications, and shipping details. SeaBid handles import documentation and compliance.
Auction Goes Live
Sell While Sailing™A timed auction launches while product is in transit or ready to ship. Verified buyers receive notifications and can bid in real time. Auctions can be configured for any product, route, or timeline.
Buyer Wins
When the auction closes, the highest bidder wins the lot. Payment is processed securely. Full traceability data transfers to the buyer — origin, handling, temperature, certifications.
Delivery
Product arrives at the destination port or directly to the buyer. SeaBid coordinates logistics, cold chain, and final-mile delivery.
SeaBid auctions are flexible — they work for vessel shipments in transit, warehouse inventory, or scheduled harvests. We spin up auctions for any seafood product, any route, any timeline.
For Producers & Exporters
You bring the product. We bring the market.
Access premium international buyers
Reach verified buyers in the US and beyond through transparent, competitive auctions — no need to build your own sales team abroad.
We handle import and compliance
SeaBid acts as your import partner. Customs documentation, FDA compliance, duties, and logistics coordination — all handled for you. Iceland benefits from favorable trade conditions into the US market.
Transparent, competitive pricing
Real-time auctions let the market set the price. No opaque middleman margins. You see every bid.
Your brand, your story
Every auction lot carries your full traceability data — origin, certifications, sustainability credentials, processing methods. Buyers bid on quality they can verify.
Flexible auction formats
Timed auctions, reserve pricing, private offers to select buyers — configure each sale to fit your product and market strategy.
Market intelligence included
Get real-time data on US market pricing, buyer demand, and competitive positioning. Make informed decisions about when and how to sell.
Currently focused on North Atlantic salmon and premium seafood into the US market. Open to producers worldwide.
For Buyers & Distributors
Premium seafood. Transparent pricing. Verified quality.
Bid on premium product direct from source
Access auction lots from verified producers — with full traceability from farm or vessel to your door.
Transparent, competitive pricing
No hidden markups. The auction price is the market price. Compete fairly for the best available product.
Full traceability on every lot
Species, origin, catch/harvest date, processing method, temperature logs, certifications — all verified and delivered with your order.
Flexible lot sizes
From single-box samples to full container loads. Buy what you need, when you need it.
Cold chain guaranteed
Temperature-controlled from origin to delivery. IoT monitoring and documentation throughout.
New inventory, regularly
Auctions run on a regular schedule tied to shipment arrivals. Fresh opportunities every week.
Why SeaBid
We're not just a marketplace. We're the infrastructure layer for cross-border seafood auctions.
Auction Infrastructure, Not Just a Listing
SeaBid isn't a directory where you post and wait. It's a real-time auction engine with automated bidding, notifications, countdown timers, and instant settlement. Built on proven auction technology.
Cross-Border, Full Service
We don't just connect buyer and seller. We handle the hard part — import operations, customs, FDA compliance, freight coordination, and cold chain logistics. Producers sell. Buyers receive. We handle everything in between.
Built by Seafood People
Our team has deep experience in seafood trade, international logistics, and North Atlantic shipping routes. We've spent years building relationships with carriers, port operators, and market participants on both sides of the Atlantic.
SeaBid is designed to spin up auctions for any seafood product, on any route, at any scale — from a single pallet to weekly container shipments.
See It In Action
Our demo platform shows the complete auction experience — from listing to bidding to delivery tracking.
Real-Time Bidding
Live countdown timers. Instant bid updates. Automatic time extensions to prevent sniping.
Vessel & Cold Chain Tracking
GPS position, temperature monitoring, and ETA updates — buyers see exactly where their product is.
Traceability Certificates
Every lot comes with a digital traceability certificate — origin, certifications, handling data, and QR codes.
Trusted Partners
SeaBid is an Icelandic innovation project supported by the Rannis Technology Development Fund.
Let's Talk
Whether you're a producer looking for better market access or a buyer seeking premium seafood at transparent prices — we'd like to hear from you.
I'm a Producer / Exporter
Tell us about your product and volume. We'll show you how SeaBid can open new markets for you.
Contact UsI'm a Buyer / Distributor
Get early access to premium seafood auctions. We'll notify you when new lots go live.
Request AccessCurrently focused on premium seafood into the US market, with deep experience in North Atlantic shipping routes.